A tale of two "brands"
As is pointed out by Fast Company, China does not really have it's own global brand. As close as they come is Lenovo, the name given to IBM's PCs that a Chinese company bought. So, the only "brand" China has is the ubiquitous "Made in China" branding that equates to cheap and disposable. Made in China = Cheap and Disposable and now because of the fiascos previously posted about, unsafe at any cost.
FC notes that Reuters has indicated the rise of a new generic brand: "China Free." This "counterbrand" implies that the undafe ingredients have been removed from the supply chain.
A tale of two brands: if China does not mind its ps and qs, China Free will put a real kink in the juggernaut's economic progress.