Affluent empty nesters LIKE newspapers
The Center for Media Research reports on a Media Audit study showing these individuals spend an hour a day with a newspaper and are next influenced by the internet. I do not know how the audit compiles their results and whether or not there was a question asking the respondents directly which they considered most influential, but they index at 159 for newspapers and 107 for the internet - although in raw time spent, about an hour a day comes up to about 420 min per week and the internet time spent runs 430 min or more per week (more than an hour a day). ??? We do not know if time spent reading the funny papers was deducted - then it might be about 15 min per day - well we can add Doonesbury back in. Anyway, newspapers are not dead.
My Groups
-
Social Media Group Updated: Yesterday
Neighborhood
Explore friends, family, friends & family, or entire neighborhood.
