Four-step program to WOM happiness
Media Daily News reports on the WOM happiness waltz. Get ready for SPI's (sounds like spys) who are real influencers - the 10% who lead the 90% (can you say goats and sheep?) The article goes well beyond the steps: awareness, research, personal experience and recommendation (bad choice of labels ARPER? - for an ancronym - too easily confused as a member of AARP). According to the report by Innovation due out in Jan 2007, "SPIs are individuals at the top of the
word-of-mouth pyramid. They are the 10% of the population who influence
the social choices of the remaining 90%."
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