Student ignorance of brand's home countries
Perceptions of a products quality based on country of origin strikes yet again in some research. "Fewer students gave Japanese brand Lexus top ratings when they mistakenly thought it was a U.S.-made car," according to Anderson Analytics as reported by BizReport. BizReport also says, "while students love the latest fashion labels and covet the newest
technology, they have no idea of where in the world it originated." No kidding? Perhaps the survey takers should have included some questions on US geography if they wanted to see something really scary.
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