Marketing Canapes

Missed wedding postponed

2007-06-24T07:31:27Z

My best friend in Ensenada was supposed to get married yesterday (Saturday), but his father who had had a quad bypass took a turn for the worse - lung problems, so the wedding that I would have missed due to other circumstances was reset to late ...

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Marketing stories

2007-06-11T08:37:04Z

When I started this blog, I was doing all reportage and no origination of material. But over the months, it occurs to me that I have a lot of stories built upon some 30+ years in marketing and allied fields. I've been letting a few of these seep ...

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Were it not for mothers, secretaries and sergeants

2007-06-11T08:17:57Z

the entire world would grind to a halt. This saying of mine, that formulated itself sometime back in the 70's, applies today to what everyone is calling relationship building with the gatekeepers. The Note to CMO blog posted an article on one o...

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Just how fast IS FedEx?

2007-06-09T20:17:51Z

AdPunch has more of this campaign about FedEx's lightning speed.

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Wanna park here?

2007-06-07T07:15:13Z

Found at Neatorama

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US$ continues its slide

2007-06-04T08:28:19Z

Yet another country abandons its reliance on the US dollar in setting its currency value in the currency markets. Kuwait is the latest to do so, according to Jim Jubak's Kuwait kicks sand on the dollar at MSN. I've wondered before how long this s...

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Lestat's customer's trash new Starbuck's

2007-06-02T02:57:31Z

The new store above lies kitty corner to Lestat's Coffee House. I was a regular patron there until their booking manager screwed over a friend's band and the owner blew me off about it. Anyway, this isn't about that, but about the trash they have...

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Domino's trashes San Diego neighborhood

2007-05-26T23:56:44Z

Domino's latest direct marketing campaign in the Kensington area trashed San Diego streets, walks, driveways and lawns. At least the guys doing this for lawn maintenance understand you need to adequately weight the piece because of our prevalen...

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Irritating auto phone survey

2007-05-26T08:05:16Z

Don't get me wrong, I like AAA and recently needed a tow of about three miles. The pick up was very fast - they got to my car before I did - and the service and tow operator absolutely first rate. So, what was the problem? AAA has contracted out ...

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How to write a press release

2007-05-26T06:39:57Z

Over at Branding & Marketing they have a short piece on writing press releases. The solution: five paragraphs, the five "Ws" and "how." "Why" and "how" do not belong in the first graph. Get a quote on your bang for the buck. And nowhere to be see...

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