7 posts tagged “ad”

The anti-drug PSA was very powerful. Here is a print equivalent for second hand smoke.

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Source: Adpunch

Over at ADpunch, they had this print ad:

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Powerful enough, no analysis is needed. (edited headline)

Adpunch has this cool ad for Heinz Hot Ketchup. The thought on the ad there is that the baby is being fed the hot stuff to help them bring the fire out of its mouth. I interpreted it as cooling off the fire the dragon breathes. Perhaps they need to sample the stuff for reference. I find this stuff TAME - but I would not find a fire-breathing dragon's flame tame at all. I do agree on the major point - I like the ad. 

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Adpunch has three DHL ads. All are interesting in illustrating that "nothing stops us.  

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Advertising Design Goodness had this Oil of Olay ad. The look is incredible and not a pretty face in sight!

Behavioral targeting is moving into its second stage - maybe third, who can keep count. The first level lets any given site know where you came from and where you went as you surfed the web. They might note that you came from an online marketer of clothing, hit their clothing areas and moved on to another couple of clothing sites. From this, they could tell what you were broadly interested in clothing. Coupling that surfing behavior to how you drill their site - your on-site behavior, they can now determine specific items you are interested in and target specific ads to you for these goods instead of "blind" broad-based generic ads. This is second-level behavioral targeting. It allows the company to put your surfing behavior together with your local behavior and help the company manage its relationship (CRM) with me. I plan on returning with a followup post  to this later tonight with an actual example.

The American Diabetes Association has an ad that spells out and clearly demonstrates the downside of diabetes.

AdvertisingDesign Goodness put this up:

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