20 posts tagged “ads”
I get a newsletter from Amy Corr as well as the RSS feeds for Out to Launch, well, Amy launched herself into the ranks of stupidity in a big way and I hope someone in the organization got video of it and put it on YouTube. What was so stupid? Check this bit (I lost the links to the video - but the written words I've bolded/underlined are the offensive stuff):
Two TV ads for San Diego Zoo's Wild Animal Park promote how close visitors can get to the animals. "Masai" features a group of tribesman who are either pining for pogo sticks, for they're jumping in place, or they're trying to get a better look at something, namely a group of giraffes. Watch the ad here. A herd of wildebeests run into a pond, then abruptly leave, in another ad. Turns out, there's a stranger among them: two guys in a wildebeest costume trying to get a closer, or even just one, look -- how much can the guy in the rear see, anyway? Click here to watch the ad. M&C Saatchi Los Angeles created the campaign and Round2 Communications handled the media buy.
Next time, Amy, before you try to sound funny, why not call the Wild Animal Park or the agency and find out what the behavior is before writing something insensitive to the people portrayed - or go back to school and take National Geographic 101.
I'm putting a couple of ads in this post that are obliquely related. The first deals with one of the points that I make about health in developing countries and the problems of clean water. This ad addresses, not the workers, but the children who are the victims. Found at brand curve.
The second ad is about global warming. This particular as points out something very important. Hope the folks in the "ark" are paying attention. Found at ADpunch.
AdverBox has this Lynx liquid soap ad. It is the best variation of the often scribed on overly dirty car phrase I have seen to date.
The post below this one certainly is one such. Roy Williams writes about such ads cautioning, "Ads that have impact are like nitroglycerine (sic).
Handle them properly and they can move mountains for you; get careless
with them and you’ll blow yourself up." Because of political correctness and over litigious attorneys Williams says, "Consequently, most ads aren’t written to persuade; they're written not to offend."
Gentle readers, while I may enjoy shocking you on occasion, I have picked the "politest" of a series of photographs at AdverBox to show you. I do mean "politest" as the rest of the pictures in this series show much more abuse than this one does. The ad's headline is: "WHAT DOES IT TAKE TO GET PEOPLE TO TALK ABOUT DOMESTIC ABUSE?" Very strong stuff. If you are offended by this, get your head out of the sand and do something about it.
Well, it is a small, very small, step up from the ubiquitous Corona beer. But, unless Pacifico can do something to get past Corona's "coolness," I do not see it being a major player. I can remember when surfers back in the 60s took up with the beer, especially the girls, who liked the clear bottle and light color of the beer. Back then, the workers at the Corona plants would not pay to drink Corona - it was not considered "real" beer by the German-influenced brewers and beer drinkers. Now, even the Mexicans drink it. However, even if you are with a bunch of them and are asked which Mexican beer you like best, the responses to Negra Modelo bring strong nods of approval and comments that Negra Modelo is a real beer. I haven't checked the prices on either in a long while, though, but will when I go down next week. Of course, if you wanat the real good Mexican beer, you'll have to go to one of the cities where micro breweries operate. Tijuana Beer's unfiltered dark beer, Brava, is really good. The ad campaign is scheduled to start Monday, Jan. 29, according to Brand Week. (Link)
Titus Cycles has a series of three ads putting the bike's $5,000 - $7,000 price into every day terms.
While I think the overall concept is good, I also think the implementation was a shot to their own foot. The ad shows the father trying to do the right thing, get his son something that can be far more valuable than any bike - an education. After all, someone can take the bike from you, someone can break the bike, but your education is your own and no one can take it from you. The dejected son, by the looks of it, wants the bike. At least that is what the graphics tell me. I haven't see the ad copy, but they will have to dig a long way to offset the graphics. Via Media Post Ad2 Ad3
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