64 posts tagged “advertising”
AdPunch has more of this campaign about FedEx's lightning speed.
Back awhile ago, I posted a short it on this campaign reflecting what I came across on another blog. Up until today, I had not seen any of the ads or commercials. Well, tonight, during CSI: New York, I finally caught a couple of them. I like the absolute freshness of the non-stereotypical models used. I wish Dove all the success in the world with this campaign although if it is successful, a lot of others will flock to the concept and dilute the impact. It is nice to see attractive women who are not rail-thin bulimics in a campaign.
The anti-drug PSA was very powerful. Here is a print equivalent for second hand smoke.
Source: Adpunch
Here in the US, we have the milk mustache campaigns promoting milk drinking. Here's a look at the approach appealing to kids by Promolac in Chile. Found at Adpunch.
Long lasting whiteness - Colgate. Found at How advertising spoiled me, this is a simple and eloquent execution from Dubai.
Advertising Age has a four-part series by Bob Garfield exploring the technical upheaval of the media world. They are far too long, complex and thoughtful for a short distillation, so, if you are in or involved with media, you need to wade through them. Very insightful. Here are the links from first through most recent (registration may be required):
"Inside the New World of Listenomics"
"YouTube Grows Up -- but What Does It Mean?"
Enjoy the read.
AdverBox has this Lynx liquid soap ad. It is the best variation of the often scribed on overly dirty car phrase I have seen to date.
B.L. Ochman says the next advertising innovation will not come from Google or large agencies. He also discounts consumer generated advertising (media) and consumers. However, running through the post is "relevancy" and "content." While everyone talks the talk, far too few have walked the walk, according to Ochman. Some newer terms appear: micro-niche media and micro-focused advertising. He says, "The specialization, the real creativity, the new direction will come
from niche agencies that specialize in particular aspects of online
advertising." Soooo, if I read him right, the in-house marketing department will either have to shop all these niche agencies themselves (a lot more expensive that shopping a few majors) or the large agencies will become general contractor agencies letting micro-contracts to these small creative houses. Can you say, "sounds like the general contractor industry?"
Gentle readers, while I may enjoy shocking you on occasion, I have picked the "politest" of a series of photographs at AdverBox to show you. I do mean "politest" as the rest of the pictures in this series show much more abuse than this one does. The ad's headline is: "WHAT DOES IT TAKE TO GET PEOPLE TO TALK ABOUT DOMESTIC ABUSE?" Very strong stuff. If you are offended by this, get your head out of the sand and do something about it.
Adpunch had this great advert for Nikon. It is a wowser.
However, I think there is some sleight of hand going on with this shot. Red eye usually occurs when a direct flash source is too close to the lens and the reflected light comes back showing red. That straight ahead lighting source does not appear to have been used in this picture because it leaves harsh shadows that are clearly delineated, so I suspect the lighting was not directly from the on camera flash but has been bounced from an umbrella. Or some post shooting photoshop magic has taken place So, please, Nikon, correct me if I am wrong and send me a camera to test out on my own and I will publish the shots right here, direct off the memory card.
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