3 posts tagged “american diabetes association”

Some of the places I go to do not have very good phone service, let alone internet connections. Anyway, I got back and had to go through thousands of RSS feeds - but just decided after killing a few hours that dumping the backlog would be more efficient and start over, so the post below is the first from today's batch.

One of the things I was working on was the American Diabetes Association's Tour de Cure and that has been completed. We have a postmortem meeting next month to figure out where to go from this event. The cycling part here in San Diego has been a small event and it made more money this year than projected. The problem is that the course is heavily used by many other fund raising efforts and has a real tough route for everything over 20 miles. With the surrounding events going on, we are one of four or five entities trying to generate money from the same route and there are only so many riders that will show for the event. We cannot go any later than early May because the temps in the back country can hot well into the 90s (two years ago, the backside was in the high 90s).

There is a feeling that we need to broaden the base for the ride and that means going away from the hard core riders toward a family-oriented ride and the existing route limits that to about 20 miles on open roadways. Not the ideal scenario. I expect a new course to be in use, possibly as early as next year. That new course should enable us to raise more money. More on this a it develops.

Rethinking its relationships with food and beverage companies that offer sugar-free but calorie-loaded products, ADA has let deals expire and turned down millions in new sponsorships, according to the New York Times.

Good on you, ADA! You got it. There's more to do, but you are on the right track.

Disclaimer: I am a volunteer for ADA's Tour de Cure bike ride in San Diego.

The American Diabetes Association has an ad that spells out and clearly demonstrates the downside of diabetes.

AdvertisingDesign Goodness put this up:

Ada

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