3 posts tagged “blog”

The International Association of Online Communications (IAOC) has a couple of posts to get you oriented correctly before putting up your corporate blog. Blog Policies are here. Best practices here. 

The Economist's Free Exchange blog has a weighty piece on why the chain stores are good for local economies. Given the San Diego City Council's myopic decision to bar Wal-Mart superstores, they might need to read this article as a refresher in retailing and the benefits of these stores. There is a comment posted in followup and it echos exactly what I saw in Gunnison, Co, when Wal-Mart moved in. The old-line businesses that survived their coming had put pencil to paper and figured out how to niche Wal-Mart and did it well. They, at least, read the writing on the wall, figured out what to do and did it. Those that didn't got hurt because they refused to adapt to the changing situation. My only gripe about Wal-Mart is why are their parking lots always the most trashed of the large stores?

In a separate posting, Wal-Mart is credited with helping smaller foreign businesses get their products into the US (and presumably other) market. This link talks about Mexican soap manufacturers. Here is a link to the NBER paper abstract.

Forward Blog reports on the UK's Chartered Institute of Public Relations' (CIPR) discussion paper concerning the ethics of ghost-written CEO blogs and the dangers they pose. You can download the discussion paper PDF here.