http://marketingcanapes.vox.com/library/posts/tags/branding/page/1/ Tasty marketing morsels served with attitude en Vox Sun, 29 Apr 2007 22:41:36 -0700 Copyright 2007 http://blogs.law.harvard.edu/tech/rss branding http://marketingcanapes.vox.com/library/post/brand-positioning-map---another-triangle.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/brand-positioning-map---another-triangle.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/brand-positioning-map---another-triangle.html?_c=feed-rss Sun, 29 Apr 2007 22:41:36 -0700 Yep, another of those "you can have any two of the three" type scenarios (quality-service-price) is out. Of course, if you position yourself in the middle, no one will even know you are there. You can find it at Branding & Marketing. <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/brand-positioning-map---another-triangle.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00d4142d764b685e?_c=feed-rss">Send to a friend</a> </p> branding positioning price service quality triangle http://marketingcanapes.vox.com/library/post/complex-productservice-kiss-it.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/complex-productservice-kiss-it.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/complex-productservice-kiss-it.html?_c=feed-rss Sun, 29 Apr 2007 22:32:51 -0700 Some research reported on Marketing & Strategy Innovation says if the product or service is complex, give the buyer a simple reason to go with you. On the other hand, simple products and services need more complex approaches - mainly to separate ... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/complex-productservice-kiss-it.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00cd9725ea9e4cd5?_c=feed-rss">Send to a friend</a> </p> branding simplicity complexity marketing & strategy innovation futurelab http://marketingcanapes.vox.com/library/post/bunco-players-like-prilosec.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/bunco-players-like-prilosec.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/bunco-players-like-prilosec.html?_c=feed-rss Thu, 01 Feb 2007 23:45:28 -0800 Turns out they are a good market for the drug, but the real story from Proctor & Gamble is about making sure your employees - not just the marketing department know who your customers are. They will decide what your brand is, not you, and dictate... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/bunco-players-like-prilosec.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00d4141bc0e06a47?_c=feed-rss">Send to a friend</a> </p> branding customers bunco p&g prilosec http://marketingcanapes.vox.com/library/post/brand-building-is-not-primarily-a-function-of-communications.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/brand-building-is-not-primarily-a-function-of-communications.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/brand-building-is-not-primarily-a-function-of-communications.html?_c=feed-rss Fri, 26 Jan 2007 13:13:59 -0800 Over at Caffeine Marketing, this myth - branding is primarily a function of communications - has been laid to rest. Essentially, brand building IS a function of all of the Four Ps. The relative weight of each of the Ps will vary product to produc... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/brand-building-is-not-primarily-a-function-of-communications.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00d4141c849d3c7f?_c=feed-rss">Send to a friend</a> </p> marketing branding communications 4ps caffeine marketing four ps http://marketingcanapes.vox.com/library/post/brand-sluts.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/brand-sluts.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/brand-sluts.html?_c=feed-rss Wed, 03 Jan 2007 00:20:55 -0800 I missed the first iteration of this back in November, but an article in Media 2.0 on brand promiscuity led me back to the possible source at The Economic Times where Marian Salzman says, "The term 'brand slut', which I began using in ernest last... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/brand-sluts.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00cd9708a4554cd5?_c=feed-rss">Send to a friend</a> </p> branding brand slut. makreting canapes http://marketingcanapes.vox.com/library/post/360-degree-branding.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/360-degree-branding.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/360-degree-branding.html?_c=feed-rss Tue, 02 Jan 2007 03:01:24 -0800 Brandcurve covers Smallbusinessbrandingblog.com giving some interesting numbers on customers abandoning a brand: 43% of customers who leave a brand do so due to poor service, 77% of those people blame poor employee attitudes, and then, to top it ... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/360-degree-branding.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00cdf7f0d8a1094f?_c=feed-rss">Send to a friend</a> </p> branding wom service abandonment employee attitudes http://marketingcanapes.vox.com/library/post/out-with-the-old-in-with-the-new-branding-mantras.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/out-with-the-old-in-with-the-new-branding-mantras.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/out-with-the-old-in-with-the-new-branding-mantras.html?_c=feed-rss Tue, 19 Dec 2006 01:22:25 -0800 The International Herald Tribune posts, "For many, many decades, successful branding — one of the corporate world's holy grails — involved a clear set of rules: Produce quality goods at the right price. Frame the value in memorable messages seen... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/out-with-the-old-in-with-the-new-branding-mantras.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00d09e47641abe2b?_c=feed-rss">Send to a friend</a> </p> marketing blogs blogosphere branding http://marketingcanapes.vox.com/library/post/branding-aint-all-about-the-name.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/branding-aint-all-about-the-name.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/branding-aint-all-about-the-name.html?_c=feed-rss Fri, 15 Dec 2006 23:27:07 -0800 Brandcurve has a riff on branding that says, while the name IS important, it is a drop in the bucket of everything that goes into branding. <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/branding-aint-all-about-the-name.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00cdf3a80f6dcb8f?_c=feed-rss">Send to a friend</a> </p> marketing branding brand name http://marketingcanapes.vox.com/library/post/this-is-your-brain-this-is-your-brain-on-branding.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/this-is-your-brain-this-is-your-brain-on-branding.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/this-is-your-brain-this-is-your-brain-on-branding.html?_c=feed-rss Thu, 14 Dec 2006 04:01:49 -0800 Branding & Marketing reports, "Your brain may be determining what car you buy before you've even taken a test drive. A new study gauging the brain's response to product branding has found that strong brands elicit strong activity in our brains." <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/this-is-your-brain-this-is-your-brain-on-branding.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00d10a76707b8bfa?_c=feed-rss">Send to a friend</a> </p> marketing branding branding and marketing http://marketingcanapes.vox.com/library/post/hierarchy-of-evangelism.html?_c=feed-rss nobody@vox.com(Marketing Canapes) http://marketingcanapes.vox.com/library/post/hierarchy-of-evangelism.html?_c=feed-rss http://marketingcanapes.vox.com/library/post/hierarchy-of-evangelism.html?_c=feed-rss Thu, 14 Dec 2006 03:09:53 -0800 <p class="enclosed-assets" style="margin-bottom: 10px;"> <a href="http://marketingcanapes.vox.com/library/photo/6a00cdf39f3584cb8f00d10a766f038bfa.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a3.vox.com/6a00cdf39f3584cb8f00d10a766f038bfa-50si" alt="Scale" /></a> <br style="clear:both;" /> </p> Goodness gracious, we marketers sure have our fill of tools to work with ranging from the 4P's, 3C's, plus this and that and so on and so forth. One of the old standbys, AIDA - awareness, interest, desire, action has been updated because there ar... <p style="clear:both;"> <a href="http://marketingcanapes.vox.com/library/post/hierarchy-of-evangelism.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00cdf39f3584cb8f00cdf3a7ae02cb8f?_c=feed-rss">Send to a friend</a> </p> marketing branding evangelism zealots