A tale of two "brands"

nobody@vox.com(Marketing Canapes) — Tue, 10 Jul 2007 01:08:47 -0700

As is pointed out by Fast Company, China does not really have it's own global brand. As close as they come is Lenovo, the name given to IBM's PCs that a Chinese company bought. So, the only "brand" China has is the ubiquitous "Made in China" branding that equates to cheap and disposable. Made in China = Cheap and Disposable and now because of the fiascos previously posted about, unsafe at any cost.

FC notes that Reuters has indicated the rise of a new generic brand: "China Free." This "counterbrand" implies that the undafe ingredients have been removed from the supply chain.

A tale of two brands: if China does not mind its ps and qs, China Free will put a real kink in the juggernaut's economic progress.

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Looking at Second Life

nobody@vox.com(Marketing Canapes) — Sat, 30 Dec 2006 23:06:43 -0800

Strategic Public Relations has a short bit on Second Life and this seems to be the key idea:

"When SL reaches 'the slope and the plateau,' I think marketers that created an SL presence as a stunt for short term awareness will be gone.

The remaining brands will more closely align with residents’ real world demographics. They’ll also understand the opportunity with SL is not to simply mirror brands from real life, but to take advantage of SL and extend brands in ways they cannot in the real world."

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