As is pointed out by Fast Company, China does not really have it's own global brand. As close as they come is Lenovo, the name given to IBM's PCs that a Chinese company bought. So, the only "brand" China has is the ubiquitous "Made in China" branding that equates to cheap and disposable. Made in China = Cheap and Disposable and now because of the fiascos previously posted about, unsafe at any cost.
FC notes that Reuters has indicated the rise of a new generic brand: "China Free." This "counterbrand" implies that the undafe ingredients have been removed from the supply chain.
A tale of two brands: if China does not mind its ps and qs, China Free will put a real kink in the juggernaut's economic progress.