5 posts tagged “marketingvox”

The Consumer Internet Barometer (via MarketingVOX) says consumers will up their online spending this holiday season if there is free shipping and bargains. 

Behavioral targeting is moving into its second stage - maybe third, who can keep count. The first level lets any given site know where you came from and where you went as you surfed the web. They might note that you came from an online marketer of clothing, hit their clothing areas and moved on to another couple of clothing sites. From this, they could tell what you were broadly interested in clothing. Coupling that surfing behavior to how you drill their site - your on-site behavior, they can now determine specific items you are interested in and target specific ads to you for these goods instead of "blind" broad-based generic ads. This is second-level behavioral targeting. It allows the company to put your surfing behavior together with your local behavior and help the company manage its relationship (CRM) with me. I plan on returning with a followup post  to this later tonight with an actual example.

MarketingVOX, covering an AdAge article, writes that some major players are moving a small piece of their European ad budgets to mobile marketing signaling the "medium is moving out of trial mode." Of course your mobile phone company likes it because it means more bucks for them from two sources, one definite - the advertisers, and second from potentially marketing a higher-priced mobile plans sans all the ads. Like the oil companies, mobile companies will get up coming and going.

Marketing VOX reports on two studies, one from USC's Annenberg School saying there is an increase in online social activities. CNET has more on this. The other, mentioned by MarketingVOX, from Duke University, was reported in June, 2006 by Ohmy News (S. Korea), says Americans are becoming more isolated. ??? I have not seen the original studies, but I do know the more time I spend online, the less time I have for face-to-face social interactions. While one increases, the other decreases. Natch. The Duke study also mentions people becoming lonelier because of more work, longer commutes and later marriages. Okay, I can buy off on that, sorta. Here's a quote from Ohmy News: "So, on the surface it would appear that the Internet and all its social networks, instant messaging services, and e-mail enhancements have made it easier to develop friendships. However, this notion may be misleading." They go on to say that as these online relationships grow the interpersonal social skills may decline. The operative word is "may." I think both are saying a lot of the same stuff and while one talks about the benefits of online, the other derides the downside. Like everything else, this coin has two sides.

The Washington Post (via MarketingVOX) reports that two of its political reportage stars are leaving for an as yet unnamed multiplatform news organization. Traditionally, even though the reporters became well-known, the brand was still the media they worked for - the Washington Post, Wall Street Journal and so on. Now, reporters have built enough personal brand that they can market themselves in other ways than merely getting a better job. Yet another woe for newspapers that are seeing declining circulation and ad revenue. As Fast Company said years ago, You are the Brand!