2 posts tagged “negative pr”
Apple's response to the Cisco suit parallels the Exxon Valdez travesty. Deny, deny, deny.
Oh my, my, my! I can see some of my contemporaries not having a clue as to what that means. Here's a clue, y'all, it means that today's cellphones and digital cameras can make anything, even slightly off the beaten path, into a corporate whipping post with the corporation the one being tied or perhaps you. Fast Company says, "Corporations, brands and executives should brace themselves for the
brave new world of global, viral visuals. Corporate dirty laundry can
be captured by a cell phone video, posted on YouTube, and then spread
like wilefire (sic) in the blogosphere, on social networking sites and by
word-of-mouth emails." More scenarios to keep you up all night pacifying your ulcer are here.
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