Marketing Canapes

Pay via check or online?

2007-04-30T05:54:07Z

BizReport says more people paid their bills online than by check for the first time. Sorta like salsa outselling ketchup - had to happen sooner or later.

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PBS goes online streaming new science pilots

2006-12-19T21:21:50Z

PBS will use streaming video on New Years Day (d'uh - even PBS watchers watch football - are they trying to get input from all their viewers or just those that don't like football?) and will air those same three pilots starting January 3 to see w...

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Mixed signals for online video ads

2006-12-19T21:14:35Z

Burst Media, via MarketingVOX, points out some interesting numbers on online video: About 6 in 10 online video viewers (56.3 percent) recall seeing advertisements in content they have watched. One in four (25.7 percent) respondents who recall a...

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Brand evangelism, part ii

2006-12-15T08:22:54Z

A few posts below, I posted about brand evangelism. Check out this Yahoo! study (via MarketingVOX) that says four of ten online buyers also use new media to promote the brand on their own. The article also mentions ClickZ that says these evangeli...

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Battle of opposing studies - not really

2006-11-30T20:06:20Z

Marketing VOX reports on two studies, one from USC's Annenberg School saying there is an increase in online social activities. CNET has more on this. The other, mentioned by MarketingVOX, from Duke University, was reported in June, 2006 by Ohmy N...

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Free online education

2006-11-30T08:43:03Z

Toddand posts a free class listing - many from Ivy league schools, that he proposes would be great major in communications and technology. He also references Technophilia that has a good-sized list of free courses available online. Were I to mak...

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Black Friday - Cyber Monday - online is UP!

2006-11-28T23:56:09Z

The WSJ, via newsletter - Around the Net in Online Marketing, reports that online commerce was up over the critical weekend. Online spending for Black Friday was up 42% and Cyber Monday 24%.

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Cyber Monday? looks like Wal-Mart got hit early

2006-11-27T22:05:50Z

Here it is, Cyber Monday, the Monday after Black Friday - the day Wal-Mart's servers got hit so hard they stalled. Wendy Davis reports that BF's online sales increased 42% over last year. Traffic was also up - depending on who was doing the measu...

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Viral Web Marketing Tips

2006-11-27T08:01:09Z

Baekdal has a list of seven good ideas to help create a successful viral campaign online. Here's a short list: 1. make people feel 2. do something unexpected 3. do not make ads (!) 4. make sequels 5. allow it to move 6. al...

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