1 post tagged “pro-age”

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Dove's proage campaign

Apr 21, 2007
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Back awhile ago, I posted a short it on this campaign reflecting what I came across on another blog. Up until today, I had not seen any of the ads or commercials. Well, tonight, during CSI: New York, I finally caught a couple of them. I like the absolute freshness of the non-stereotypical models used. I wish Dove all the success in the world with this campaign although if it is successful, a lot of others will flock to the concept and dilute the impact. It is nice to see attractive women who are not rail-thin bulimics in a campaign.