7 posts tagged “second life”

TokyoMango writes about this in a blurb that says, even if Nissan thinks so, she does not think SLers are actually out there buying those Nissans, despite the cost effectiveness.

Well, what do you make of that? (LINK)  

The Christian Science Monitor has an article about making real bucks in a virtual world - Second Life. SL had its first millionaire and below I have reported on a clothing store that has goods that can be bought (for real money) to dress one's avatar in SL. Now, entrepreneurs are looking at SL as a place to create a a second income. There are 800,000 active people in SL and that makes a fairly good sized market. 

Springwise writes about American Apparel's opening its Second Life store selling clothes for avatars. A token US$1 will be charged per item. 

Over at Debbie Weil's blog, she posts about Second Life. I agree with her that it is the new thing and will become (has become) its own channel. She points out; "The equivalent of US $1 million changed hands inside Second Life during the past 24 hours." 

Strategic Public Relations has a short bit on Second Life and this seems to be the key idea:

"When SL reaches 'the slope and the plateau,' I think marketers that created an SL presence as a stunt for short term awareness will be gone.

The remaining brands will more closely align with residents’ real world demographics. They’ll also understand the opportunity with SL is not to simply mirror brands from real life, but to take advantage of SL and extend brands in ways they cannot in the real world."  

As was stated in the first couple of posts here at Marketing Canapes, this blog was an extension of a same  name newsletter that was developed to help keep my teaching colleagues up to date with matters marketing. Less than half of them were familiar with blogs and far fewer even read blogs let alone wrote one (or more). If they do not understand blogs, what prayer do they have of understanding Web 2.0 let alone 3.0? If they cannot understand blogs, how could they ever teach marketing in the Second Life metaverse and connect the dots between what they do know and where a lot of folks are at? Here's the real rub: those that subscribed to the newsletter were all from those who at least read blogs and all of those that wrote blogs. I can only hope the rest got a clue and are looking for the answers on their own. But I am not holding my breath. I would die faster than they would choose to learn something new. For those who relate, here is a link to Marketing Profs on Second Life and metaverse.