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    <title>Marketing Canapes</title>
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    <updated>2007-01-11T10:13:18Z</updated> 
    <author>
        <name>Marketing Canapes</name>
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    </author> 
    <id>tag:vox.com,2006:6p00cdf39f3584cb8f/tags/spin/</id> 
    <subtitle>Tasty marketing morsels served with attitude</subtitle>  
    
    <entry>
        <title>Random thought about the iPhone fiasco</title>   
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        <published>2007-01-11T10:13:17Z</published>
        <updated>2007-01-11T10:13:18Z</updated>
    
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            <name>Marketing Canapes</name>
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        <p><br /><span style="font-size: 1.25em;">Apple&#39;s response to the Cisco suit parallels the Exxon Valdez travesty. Deny, deny, deny.&#160; </span><br /></p>   <p style="clear:both;"> 
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    <category term="negative pr" scheme="http://marketingcanapes.vox.com/tags/negative+pr/" label="negative pr" /> 
    </entry> 
    
    <entry>
        <title>Would Jesus shop at Wal-Mart?</title>   
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        <published>2006-12-14T21:07:41Z</published>
        <updated>2006-12-14T21:40:39Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><br /><span style="font-size: 1.25em;">I saw this report on MSNBC and my immediate take was, yes, you ignorant fool, he would shop there. If these ministers are too damn dumb to get it, maybe they should turn in their pulpits and figure the following out:</p><p>First, Wal-Mart makes it possible for a lot of income strapped families to have a Christmas of any kind. Too bad Wal-Mart did away with their layaway plan that helped serve these strapped customers. Jesus would be walking among them and shopping there were he of them, although I think the idea of Christmas as we have it today would be abhorrent to him.</p><p>Second, no one working at Wal-Mart left a better job to work there.</p><p>Third, if Wal-Mart was not employing these people, they would be unemployed (or working an equally miserable job at some fast food operation). Were they unemployed, see number one.</p><p>Too bad some good ministers are being sucked into a quagmire they do not understand by political web spinners who do not like Wal-Mart because of their own agendas. God forgives fools, even those from the clergy.</span></p><p><br /></p>   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://marketingcanapes.vox.com/tags/marketing/" label="marketing" /> 
    <category term="spin" scheme="http://marketingcanapes.vox.com/tags/spin/" label="spin" /> 
    <category term="public relations" scheme="http://marketingcanapes.vox.com/tags/public+relations/" label="public relations" /> 
    <category term="wal-mart" scheme="http://marketingcanapes.vox.com/tags/wal-mart/" label="wal-mart" /> 
    <category term="black pr" scheme="http://marketingcanapes.vox.com/tags/black+pr/" label="black pr" /> 
    </entry> 
    
    <entry>
        <title>Toronto Star - MADD pissing contest</title>   
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        <link rel="service.post" type="application/atom+xml" title="Toronto Star - MADD pissing contest" href="http://marketingcanapes.vox.com/library/post/toronto-star-madd-pissing-contest.html?_c=feed-atom-full#comments" /> 
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        <published>2006-12-14T10:13:23Z</published>
        <updated>2007-09-12T14:50:21Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><br /><span style="font-size: 1.25em;">The Toronto Star has published a series of articles on the Canadian unit of MADD - Mothers Against Drunk Driving, calling their fund-raising efforts into the public arena. The Star says that MADD is over stating the amount of the raised funds that go into the unit to do its work. MADD says it is how they keep the books and that the large amount paid out to the professional fund-raisers is something or another. One thing for sure - no one will win in the end of this one.&#160; </span><br /></p>   <p style="clear:both;"> 
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        </content> 
    <category term="spin" scheme="http://marketingcanapes.vox.com/tags/spin/" label="spin" /> 
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    <category term="madd" scheme="http://marketingcanapes.vox.com/tags/madd/" label="madd" /> 
    </entry> 
    
    <entry>
        <title>Flex jobs</title>   
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        <published>2006-12-05T20:22:10Z</published>
        <updated>2006-12-06T04:43:52Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><br /><span style="font-size: 1.25em;">This topic has been around for awhile and there is a post below about Gannett&#39;s Fort Myers news operation that fits this category. <a href="http://www.msnbc.msn.com/id/16040492/">Here is another</a>, via MSNBC, from Business Week online, talking about Best Buy&#39;s flexible workplace. Nothing new, just the latest iteration. There are a lot of buzzy phrases in the BW article, almost like they are trying to heat the story up and evangelize on behalf of Best Buys: bottom-up stealth, work-life balance, results-only work environment (ROWE - Best Buys term), post-face-time, location-agnostic, covert guerrilla action, and so on. Probably the biggest thing mentioned is that these work environments are challenging the paradigm that productivity is directly tied to physical presence. BTW, the author, Michelle Conlin, is wasting&#160; her time writing at Business Week. She is a far better wordsmith than that and some large ad agency should pull her in to write creative. That, or she should brand herself and go outside as a gun-for-hire. </span><br /></p>   <p style="clear:both;"> 
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        </content> 
    <category term="work" scheme="http://marketingcanapes.vox.com/tags/work/" label="work" /> 
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    <category term="msnbc" scheme="http://marketingcanapes.vox.com/tags/msnbc/" label="msnbc" /> 
    <category term="best buy" scheme="http://marketingcanapes.vox.com/tags/best+buy/" label="best buy" /> 
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    <category term="rowe" scheme="http://marketingcanapes.vox.com/tags/rowe/" label="rowe" /> 
    <category term="bottom-up stealth" scheme="http://marketingcanapes.vox.com/tags/bottom-up+stealth/" label="bottom-up stealth" /> 
    <category term="michelle conlin" scheme="http://marketingcanapes.vox.com/tags/michelle+conlin/" label="michelle conlin" /> 
    <category term="post-face-time" scheme="http://marketingcanapes.vox.com/tags/post-face-time/" label="post-face-time" /> 
    <category term="covert guerrilla action" scheme="http://marketingcanapes.vox.com/tags/covert+guerrilla+action/" label="covert guerrilla action" /> 
    <category term="location agnostic" scheme="http://marketingcanapes.vox.com/tags/location+agnostic/" label="location agnostic" /> 
    <category term="business week online" scheme="http://marketingcanapes.vox.com/tags/business+week+online/" label="business week online" /> 
    <category term="results-only work environment" scheme="http://marketingcanapes.vox.com/tags/results-only+work+environment/" label="results-only work environment" /> 
    <category term="media relations" scheme="http://marketingcanapes.vox.com/tags/media+relations/" label="media relations" /> 
    <category term="work-life balance" scheme="http://marketingcanapes.vox.com/tags/work-life+balance/" label="work-life balance" /> 
    </entry> 
    
    <entry>
        <title>Wal-Mart employees protest</title>   
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        <published>2006-12-04T10:43:05Z</published>
        <updated>2006-12-04T10:44:50Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
            <uri>http://marketingcanapes.vox.com/?_c=feed-atom-full</uri>
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        <p><br /><span style="font-size: 1.25em;">I wonder how many of these employees can even register the fact that were it not for Wal-Mart employing them, they would be unemployed. Not a one of them left a better job of any kind to work there, did they? I guess they like cutting off the hand that feeds them.&#160; </span><br /></p>   <p style="clear:both;"> 
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    <category term="pr" scheme="http://marketingcanapes.vox.com/tags/pr/" label="pr" /> 
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    <category term="public relations" scheme="http://marketingcanapes.vox.com/tags/public+relations/" label="public relations" /> 
    <category term="wal-mart" scheme="http://marketingcanapes.vox.com/tags/wal-mart/" label="wal-mart" /> 
    <category term="employee relations" scheme="http://marketingcanapes.vox.com/tags/employee+relations/" label="employee relations" /> 
    </entry> 
    
    <entry>
        <title>Spin, IBM, spin</title>   
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        <link rel="service.edit" type="application/atom+xml" title="Spin, IBM, spin" href="http://www.vox.com/atom/svc=post/asset_id=6a00cdf39f3584cb8f00cd97018e814cd5" />          <id>tag:vox.com,2006-12-03:asset-6a00cdf39f3584cb8f00cd97018e814cd5</id>
        <published>2006-12-03T19:10:19Z</published>
        <updated>2006-12-03T19:12:00Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><span style="font-size: 1.25em;"><br />This &quot;<a href="http://www.nytimes.com/2006/12/03/jobs/03advi.html?th&amp;emc=th">conversation</a>,&quot; reported by the New York Times, reads like presubmitted questions, Of course, that fits into the definition of a conversation, but this could be face-to-face, right? Then why not &quot;interview?&quot; Here is an excerpt with some comments:</p></span><p><span style="font-size: 1.25em;"><span class="bold">Q. </span><span class="italic">In effect, are you using the universities to create more demand in the market for your products and services?</span></span></p><p><span style="font-size: 1.25em;"><span class="bold">A.</span>
I think of it as shaping the market for the good of all businesses and
society. The more we can bring technology and structured engineering
thinking to bear on this increasingly complicated problem, the better
off everyone will be. You’re also creating the skills that are more and
more required in the 21st<span style="font-size: 1.25em;">&#160;</span></span><span style="font-size: 1.5625em;">
</span><span style="font-size: 1.25em;"> century. (He goes on to give some percentages and further
rationalizations -- but does not directly answer the question - the
answer being &quot;yes.&quot; Otherwise a simple &quot;no&quot; would have sufficed. The
question asks for a yes-no answer. So, IBM is in this for the money,
what else is new?)</span><span style="font-size: 1.25em;"></p><p>The follow-up question asks what IBM is putting into the pot - answer: $100 million in grants (that includes money), free access to IBM hardware and software (non-money).</p><p>Now, check the next question:</p></span><p><span style="font-size: 1.25em;"><span class="bold">Q. </span><span class="italic">Do you offer money in exchange for changes in curricula?</span></span></p><p><span style="font-size: 1.25em;"><span class="bold">A. </span>Usually we don’t have to offer money. (Does not answer the question, skirts it, but the answer known from above is &quot;yes&quot; and from the lack of a simple, &quot;no&quot; coupled with the use of &quot;usually.&quot;) That is the last thing they need from us. (Right, then why the grants in addition to access to hardware and software?) They need real-world information. . . .</p><p>Nice to know IBM gives us short, direct and fully-truthful answers.</span></p>   <p style="clear:both;"> 
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    <category term="spin" scheme="http://marketingcanapes.vox.com/tags/spin/" label="spin" /> 
    <category term="new york times" scheme="http://marketingcanapes.vox.com/tags/new+york+times/" label="new york times" /> 
    <category term="communications" scheme="http://marketingcanapes.vox.com/tags/communications/" label="communications" /> 
    <category term="public relations" scheme="http://marketingcanapes.vox.com/tags/public+relations/" label="public relations" /> 
    <category term="ibm" scheme="http://marketingcanapes.vox.com/tags/ibm/" label="ibm" /> 
    </entry> 
    
    <entry>
        <title>Paid shills okayed by UofMaryland prof</title>   
        <link rel="alternate" type="text/html" title="Paid shills okayed by UofMaryland prof" href="http://marketingcanapes.vox.com/library/post/paid-shills-okayed-by-uofmaryland-prof.html?_c=feed-atom-full" />  
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        <link rel="service.edit" type="application/atom+xml" title="Paid shills okayed by UofMaryland prof" href="http://www.vox.com/atom/svc=post/asset_id=6a00cdf39f3584cb8f00cd97003cc94cd5" />          <id>tag:vox.com,2006-11-29:asset-6a00cdf39f3584cb8f00cd97003cc94cd5</id>
        <published>2006-11-29T04:10:44Z</published>
        <updated>2006-11-29T04:10:44Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><span style="font-size: 1.25em;"><br />He thinks it will get the truth out by balancing legitimate negative reviews. Right, makes me wonder if he is in anyone&#39;s pocket being paid to advocate this position. Personally, like <a href="http://www.businessweek.com/the_thread/blogspotting/archives/2006/11/professor_consu.html?campaign_id=rss_blog_blogspotting">Blogspotting</a>, I prefer balanced input from real, REAL, reviews.</span><br /></p>   <p style="clear:both;"> 
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    <category term="marketing" scheme="http://marketingcanapes.vox.com/tags/marketing/" label="marketing" /> 
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    </entry> 
    
    <entry>
        <title>Political Spin: secretarian violence vs civil war</title>   
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        <published>2006-11-29T03:46:51Z</published>
        <updated>2006-11-29T04:02:17Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><br /><span style="font-size: 1.25em;">Can anyone explain to me the mutual exclusitivity of &quot;secretarian violence&quot; and &quot;civil war?&quot; Precisely how they are any different? I guess it depends on who is talking. <a href="http://www.buzzfeed.com">BuzzFeed</a> proposes another euphamism: &quot;intersocietal military conflict (IMC).&quot; Here is a <a href="http://www.buzzfeed.com/buzz/Intrasocietal_Military_Conflict">link</a> BuzzFeed gave to see how the differing media and journalists are referring to the civil war.</span><br /></p>   <p style="clear:both;"> 
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    <entry>
        <title>Corporate greed - banking</title>   
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        <published>2006-11-29T03:08:39Z</published>
        <updated>2006-11-29T03:08:39Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><br /><span style="font-size: 1.25em;">Found this British bit at <a href="http://beyondpr.blogspot.com/2006/11/ing-direct-art-of-breaking-bad-news.html">Beyond PR</a>. Seems ING Direct does not want to pay out the current savings rate and wants its customers to be relieved that it is not. I wonder, nah, we know what they would do were the rate to decrease, right?</span><br /></p>   <p style="clear:both;"> 
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    <entry>
        <title>Mexican drug cartel advertises</title>   
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        <published>2006-11-25T08:58:26Z</published>
        <updated>2006-11-25T08:58:26Z</updated>
    
        <author>
            <name>Marketing Canapes</name>
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        <p><span style="font-size: 1.25em;"><br />Yeppers, got that right, the cartel says they are fighting the bad guys - I guess that is all them law enforcement types trying to control their drugs, eh?</p><p>From the <a href="http://www.miami.com/mld/miamiherald/news/world/americas/16087516.htm?source=rss&amp;channel=miamiherald_americas">Miami Herald</a> (via Media Daily News):</span></p>


<h2>A gang of hit men took out newspaper ads in Michoacán, saying they
are vigilantes who want to rid the state of drug-related violent crime.</h2><p><span style="font-size: 1.25em;"><br />Right! Whtat&#39;s next guys - an ad soliciting users? These guys have spin down better than GW Bush does.</p><p><br />jim<br />&#160;</p></span><p><br /></p>   <p style="clear:both;"> 
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